Beyond Behaviorism

     Bandura's early social leaning theory emphasized modeling and seeing others reinforced or punished for particular behaviors. For example...My brother might get rewarded for doing his laundry. I see this, want rewarded as well, and therefore will be more inclined to do my laundry. My learned a new behavior from observing someone else. 

     There were two reasons why Bandura changed his social learning theory to his "social cognitive theory." First of all, there were several other social learning theories out there that had nothing to do with his own, so he decided to rename his. Second, a social learning theory was too limited for his theory. His recent explanation pays more attention to cognitive factors (expectations and beliefs) in addition to social influences. Examples of social influences include models and teachers and their roles. His theory was obviously broader to include cognitive factors.

   ...Basically, he couldn't wrap his mind around the idea that our behavior is exclusively influence by models and not at all effected by things like religion, language, customs, culture, education, and political practices. Which of course it is! So, his theory clarifies this.

 

Albert Bandura's social cognitive theory goes beyond behaviorism and the idea that modeling others is the only thing that effects our behavior

 
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